Over 4,500 sqm to experience Bayreuth craft brewing at its finest

Experience four generations of brewing tradition in the Maisel brewery’s oldest building from 1887, witness modern craft brewing at its finest and feel the passion for extraordinary specialty beers.

See, smell, hear and taste the magic at Maisel’s Bier-Erlebnis-Welt!

Visitors to Maisel’s Bier-Erlebnis-Welt get to see what makes craft brewing so fascinating:
Brauerei Gebr. Maisel’s historic main building is home to this 4,500 sqm gem where you can experience the world of beer with all your senses as you gain insight into the traditional Franconian art of brewing and learn why Upper Franconia is called the “Bier- und Genussregion Oberfranken” for its specialty beers and culinary delights. The Bier-Erlebnis-Welt brings together the tradition of Franconian beer culture and state-of-the-art brewing technology, historic buildings and contemporary flair as well as lots of fascinating information and plenty of opportunities to experience and enjoy beer.