Brauerei Gebr. Maisel is a brewery that lets you experience what makes Maisel’s Weisse such a unique brand. Visitors to Bayreuth – the home of the family-owned brewery – can see this for themselves in the historic main building from 1887. If you are curious about beer, love fine food and drink or simply appreciate culture you will thoroughly enjoy this “hands on” experience that explains the history of the family-owned brewery, allows you to watch the actual beer brewing process and, of course, taste a fresh Maisel’s Weisse in our Liebesbier restaurant. Our weissbier even has its own festival: Maisel’s Weissbierfest. Originally held for the first time in commemoration of the brewery’s 100th anniversary, it is now one of the highlights in Bayreuth’s event calendar every year.

In international beer competitions Jeff Maisel and his team have demonstrated time and again that their specialty beers are brewed to the highest quality standards using only the finest ingredients. Uncompromising quality and a passion for excellence also drive the amateur and professional athletes the brewery sponsors with its NA weissbier Maisel’s Weisse ALKOHOLFREI. This is yet another example of how fans can experience Maisel’s Weisse at different sporting events and gatherings.


Gebäude der Maisel's Weisse Erlebniswelt
Maisel´s Bier-Erlebnis-Welt

Visitors to Maisel’s Bier-Erlebnis-Welt (“Maisel’s Beer World”) get to see what makes craft brewing so fascinating: Brauerei Gebr. Maisel’s historic main building is home to this 4,500 sqm gem where you can experience the world of beer with all your senses as you gain insight into the traditional Franconian art of brewing and learn why Upper Franconia is called the “Bier- und Genussregion Oberfranken” for its specialty beers and culinary delights.

Maisel's Weissbierfest
Maisel´s Weissbierfest

Brauerei Gebr. Maisel’s Weissbierfest is without a doubt one of the annual highlights in the event calendar for Upper Franconia. The “Wheat Beer Festival” is free and traditionally held the weekend before Ascension Day on the company premises in Bayreuth. It offers a mix of world-famous music acts, culinary delights, a fun run and lots of other exciting activities for the whole family to enjoy.

18. Maisel's Funrun
Maisel´s FunRun

On the Sunday of Maisel’s Weissbierfest, Bayreuth is transformed into a running metropolis when up to 4,000 runners start through the festival city. The Maisel’s FunRun is a very popular 10K and half-marathon run featuring an exciting, relatively flat course that is ideal for both hobby and ambitious runners alike. Registration always starts on 11th November.