Maisel’s Weisse

The fresh Bavarian weissbier

True fans know that genuine weissbier can only come from Bavaria. No other kind of beer embodies the Bavarian way of life, the white and blue sky and summer refreshment like weissbier. Beer lovers the world over (even north and south of the weisswurst equator!) associate friendly get-togethers, enjoyable beer garden outings and happy hour(s) with Bavaria’s favorite beverage.

As a family-owned company with deep roots, Brauerei Gebr. Maisel stands for premium quality brewing using only the finest ingredients from trusted sources. The family-owned brewery from Bayreuth, Germany has been brewing specialty beers for four generations together with employees who love their product. Brauerei Gebr. Maisel is a wheat beer innovator and the maker of Maisel’s Weisse – the fresh Bavarian weissbier. 

Experience Maisel’s Weisse

Gebäude der Maisel's Weisse Erlebniswelt
Maisel´s Bier-Erlebnis-Welt

Visitors to Maisel’s Bier-Erlebnis-Welt (“Maisel’s Beer World”) get to see what makes craft brewing so fascinating: Brauerei Gebr. Maisel’s historic main building is home to this 4,500 sqm gem where you can experience the world of beer with all your senses as you gain insight into the traditional Franconian art of brewing and learn why Upper Franconia is called the “Bier- und Genussregion Oberfranken” for its specialty beers and culinary delights.

Maisel's Weissbierfest
Maisel´s Weissbierfest

Brauerei Gebr. Maisel’s Weissbierfest is without a doubt one of the annual highlights in the event calendar for Upper Franconia. The “Wheat Beer Festival” is free and traditionally held the weekend before Ascension Day on the company premises in Bayreuth. It offers a mix of world-famous music acts, culinary delights, a fun run and lots of other exciting activities for the whole family to enjoy.

18. Maisel's Funrun
Maisel´s FunRun

On the Sunday of Maisel’s Weissbierfest, Bayreuth is transformed into a running metropolis when up to 4,000 runners start through the festival city. The Maisel’s FunRun is a very popular 10K and half-marathon run featuring an exciting, relatively flat course that is ideal for both hobby and ambitious runners alike. Registration always starts on 11th November.

The Maisel Family

Wheat beer tradition with a future

Jeff Maisel heads the brewery as part of the fourth generation of brewers – and he follows the same tradition as his forefathers. The brewery of today is still characterized by its utmost passion for the product, superior craftsmanship and the outstanding quality of its specialty beers.